Empowering the Frontlines with AI-driven Coaching

Justin Lessard-Wajcer, PhDc, is a neuroscientist and entrepreneur whose mission is to redefine the retail industry. As founder and CEO of Nurau, he is pioneering the use of AI and emotional intelligence to transform the frontline retail experience. Hailed by Forbes and CBC News as one of Canada’s Trop Innovators, Justin’s mission with Nurau is bold: empowering leaders from the ground up – offering retail managers a dynamic support system. This innovative approach boosts operational efficiency and sales while dramatically reducing turnover, setting a new paradigm for the retail industry.

Celina Kerves launched her career in retail early on and with over 30 years in the industry, she has loved every moment of her journey.

She navigated her way through various roles across renowned brands including luxury and big box organizations.

For the past five years, she has thrived as a Regional Manager at La Vie en Rose and is excited for this chapter working with such a great Canadian brand.

As a leader, she has been responsible for overseeing the sales teams across Ontario while strategizing and implementing sales initiatives and staffing requirements.

With the constant evolution of the sales landscape and increasing reliance on technology, it is crucial to stay updated with the latest trends and best practices in sales management and she has been fortunate to implement new initiatives to improve many organizations.

Celina has a stellar track record, consistently driving revenue growth, expanding market share, and enhancing customer satisfaction. She has a strong ability to develop and execute effective sales strategies and to lead and motivate a team of exceptional managers.