Justin Lessard-Wajcer, PhDc, is a neuroscientist and entrepreneur whose mission is to redefine the retail industry. As founder and CEO of Nurau, he is pioneering the use of AI and emotional intelligence to transform the frontline retail experience. Hailed by Forbes and CBC News as one of Canada’s Trop Innovators, Justin’s mission with Nurau is bold: empowering leaders from the ground up – offering retail managers a dynamic support system. This innovative approach boosts operational efficiency and sales while dramatically reducing turnover, setting a new paradigm for the retail industry.
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