Santo Ligotti is the VP of Member Services and Marketing at Retail Council of Canada and brings over 20 years of experience of marketing leadership. Santo began his career in data sciences and progressed to lead B2B/B2C marketing teams across financial, technology and payments industries including companies such as TD Canada Trust, Rogers Communications, CIBC, Moneris and JPMorgan Chase.

In addition, Santo is the VP, Communications for the American Marketing Association, Toronto Chapter and teaches part time at George Brown College. Santo holds an undergraduate degree in statistics from McMaster University, a master’s in information science from the University of Western Ontario and an MBA from York University

Santo’s role at RCC focuses on the member journey through all the RCC’s important touchpoints and channels.